UX Research Director
I'm a research leader with deep expertise in both qualitative and quantitative methods. I bring rigor to decision-making and empathy to team building. I believe the best research happens when there's trust — so I invest in strong cross-functional partnerships and lead with clarity, kindness, and a bias for action. Over the years, I've led research across the globe, from consumer-facing experiences to complex B2B products.
Impactful research projects spanning global user studies, innovative methodologies, and strategic insights.
First-ever survey of Wikipedia editors conducted in 2010 across 22 languages, setting the foundation for global community insights.
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Common Futures research techniques that UXRs can leverage for product and innovation research.
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Research conducted in India, Brazil, and the US as part of redesign of Wikipedia's mobile app.
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Deep dive into measuring usability of apps with validated scales and methodologies.
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How to write better headlines that capture attention and communicate value.
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Learn about different color vision disabilities and how to design inclusive experiences for these users.
View PersonasThoughts on research methodologies, team leadership, and the craft of understanding users. Read more on Medium.
Sharing knowledge at industry conferences and events.
Cooking is my creative outlet. Over the years, I have experimented and mastered dishes from paella to chole bhature.
Open to new roles, research partnerships, and conversations about how teams can make better decisions with evidence.